Appconomy, Inc.

Fall 2011

Student: Economics Junior
Position: Business Development Intern

Appconomy is a venture-funded startup established last year. It is an IT company, providing mobile development platform and commerce features. One of their targets is Chinese companies, so I was recruited as a business development intern for Chinese market expansion. I conducted research for strategic business development projects and present the results to the board of directors, topics including research into mobile market in Asia, and effective marketing techniques in China. I helped expand the market in China by participating in the full spectrum of business marketing content creation, including website development, messaging and branding. And I establish an official Chinese website for the company and maintained two social networking sites on a daily basis

Because Appconomy is a small company of 25 people, I had access to and interaction with all functions of the business. Specifically, I received direct supervision and project instruction and feedback from the Director of Business Development on a weekly basis. Additionally, I was able to participate weekly in the all-company lunch and learn sessions held each Monday for all employees.

I worked ten hours per week. On Monday, all interns in the company have a training session held by HR. Tuesdays and Thursdays I did research and other supporting jobs, like translation, for different projects. I am usually included in three projects at the same time. So I needed to multitask and to be highly motivated. I developed my analytical, presentation and teamwork skills during the internship.