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Robert Vega, Director FAC 18 / 2304 Whitis Ave. Stop G6200 78712-1508 • 512-471-7900

Austin Music Foundation

Spring 2013 Site Review

Position: Web Content Intern
Student: English Senior

Fellow liberal arts student, let me tell you what a day at the Austin Music Foundation (AMF) is like. Imagine you are, as I was, a web content intern who worked on Tuesdays and Thursdays from 11:00am to 4:00pm. As you arrive to the complex where AMF is located, off of 51st just east of I-35, you come to a gate. You dial the code for AMF and they open the gate for you. There are other arts places located in the same complex, such as the Austin Film Society, Electro-fish films, and Soundcheck, which stores equipment for bands and has rehearsal space.

The workday at AMF starts at 11:00am, because they work until 6:00pm and sometimes have other events in the evening. The AMF office does not use the overhead lights; they prefer the muted light of the lamps all over the room. As a web content intern, you might be working on a blog post about an upcoming event, also posting to Facebook and Twitter. Or perhaps AMF recently had an event, and you are writing a recap blog about some of your notes. They host events about key industry issues for musicians. For example, the most recent event we had was a publishing panel, for which we brought in a lawyer (who also teaches at UT), two music supervisors, and a guy who works with a company that plays music in commercial stores.

The office is for musicians, so it is more relaxed. There are lots of things going on, and there are only the interns and three full-time employees. One is in charge of AMF in general, one is in charge of the programs AMF runs and the interns, and one is a consultant for musicians, though they all help each other with their various roles. All three have experience and contacts in the Austin music scene.

Other things you might do as a web content intern: help with copy for brochures and pamphlets, attend panels, help writing the monthly newsletter, or just help any of the employees with any writing they are working on.

Musicians and industry professionals cycle the office often, some established, some starting out. For me, this internship was a great way to meet lots of people in the Austin music scene and to learn how it works.

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